F for Feminism? Fake or real?

A tribute to fake feminists, those who claim that they are non feminists are better than you.

I believe that like our faith, we need to express our ideologies through our actions and not just words. This is why I don’t roll the drums or use a loudspeaker to make an announcement about it but that in no way means that I am not a feminist, something many women casually claim when in conversation. I was startled the first time I heard this from a young lady. The conversations in the west have moved from women rights to LGBTQ+ rights and the debates have moved on to equal pay for equal work and women representation in science, technology, engineering and maths (STEM) etc. People are generally open for conversations and dialogue. They may not agree with you on all the statements but you are most certainly given the chance to express yourself to the fullest. One of the many problems with our society is that you have to belong to one school of thought or another and that means that if you do not agree with the views of a certain individual you automatically belong to the other school of thought and then you always remain on the other side.  Take for example the occasion of ‘aurat (women) march’ in 2019, 2018 or before. Since some placards being displayed were quite bold or because the women who were chanting for freedom or women rights in Pakistan were privileged women or women in the cities and not the urban poor, people have strongly disconnected with that segment of women.

Women dissociate from feminism because the women around them have exploited their power. Some women say that the women who chant for freedom lack character and or are suffering for a mental health issue. I also hear statements like, women are brought down by women, women have issues with women. In the organisations these girls work or even at home the women create a toxic atmosphere that suffocates the rest by misusing their authority and influence. 

Most of them had received most of their rights from the men in the family without having to ask for it. Others had step mother, or a troubling aunt or relative or boss and they looked at them as the empowered women who destroy homes and peace of mind rather than bringing change in the society. ‘We are alright the way we are’, they said. ‘We don’t need more freedom’. I don’t think feminism can be limited to freedom. We as women need to understand the centuries old fight for rights, equal representation, equal pay for equal work etc. and not restrict it to the liberty.

Display of radical feminism has also stopped some women from joining the feminist ideology. For most extreme feminist, their movement is more about belittling men then empowering women. They think that people and perceptions will change overnight when they know that all this time it has happened after the centuries old struggle of so many women.

It’s not just the women here who don’t like the word feminism. Yesterday I was in conversation with a young boy who told me that “I have allergy from the word feminism”. I thought to myself ‘Who has made the word so disgusting for men or women to relate to? Is it the urban elite who think it’s alright to pull any attire and display any placard they want’? or is It all of us?

“How much more freedom and freedom of expression do they (feminists) want? he said”.

With our current practices we have ruined the whole idea of feminism for the men in Pakistan and have put the women here in a state of feminism denial as well. I didn’t say much in response to what the young boy said but, I understood that since the placards contained less logic and more punchline (anti-men) many individuals naturally disliked it. Many educated women also think that the rally lacked substance and did not make genuine demands from policy makers and institutions.  

Initially, I thought that the march has sparked a debate and so its ok but the truth is that, it had sparked a debate on all the wrong things and not the discussion on rights. 

Men and women are not the same. We have different physiologies and psychology. We think differently, understand differently and react differently. The differences however, do not make one less than the other, nor does it make one superior over the other. We are equal. Our rights are equal. If we keep on dividing like that we will fail. I have known many feminist men and many non-feminist women. A lot of people will think that the division is alright. That at least a debate has been initiated, but the truth is that when campaigns like me too and ideologies like feminism are used more for personal gains then the voice weaken. 

Being a woman in Pakistan is, being selfless, loving, giving and caring until her last breath and once she is dead, she is replaced with another woman who will probably continue to play her part. This doesn’t at all suggest that men don’t suffer and that they have the capability to move on much quicker than women do. It is however true that women have a hard time letting go and are much more sensitive than men are. Even the strongest of women have struggled with smaller things in their life.

So do women have all the rights that they need in Pakistan? 

Is feminism on the rise in Pakistan? 

Are women getting equal representation in all areas?

Are women free in Pakistan?

This probably is a never ending debate but in order to change people’s attitude a general sense of equality needs to be given to all children at school and all people at work. The laws although present at a national level are very limited in their scope and many of them have failed to solve many cases filed by women and female communities. Therefore, more time should be given to the legislation related to women rights so that it’s not vague and doesn’t leave room for the decision makers to be unjust. 

All schools, hospitals, workplaces need to have women representation and an ethical framework for people to follow. A whole mechanism should be introduced for women safety in the work places and the bill should not be limited to the parliament. 

Like everything else in Pakistan, perhaps this too comes down to the basic behavioural change by the people and I hope that we are able to do that at household and community level.

Before I end this article I will request you to ask yourself a question, what will you do if your father, mother, brother or friend were accused of something wrong like sexual harassment?
would you do everything in your power to keep it quiet or will you take an action against those dear to you?

If the answer to this question is former and you call yourself a feminist, step down and shut up until you become one for real!

Proposal from HE, who must not be Remembered

Written by: Fozia Tahir for anonymous!

Sending a marriage proposal in Pakistan is like playing darts at home elsewhere.

  1. Give it a go, if it works very well, after all it was meant to be…
  2. If it doesn’t work, God forbid!! how could she ever say NO!!! (that characterless *************** -put as many stars as you can imagine-)

As one of my cousins had once asked me, “what is wrong with our boy?”. Now, why must I look for a fault in your boy to say no. I want to say no and it is my right to say no (FULL STOP). Who gives so many people the licence to ask me why I said no? especially when our beloved religion gives women the right to marry as well as other marital rights (see previous articles in the blog about marriage, dowry and divorce). But very often in such cases culture card is played to endorse oppression of baby girls. 

Funnily enough, when a women wants to say yes to a proposal, no further discussion is allowed on the topic. On the other hand when she wants to say no, the whole family sits her down and schools her on how amazing the boy and the family is and what benefits the matrimony could bring for Indo-Pak relationship (quite literally!).

I wish I could write more about the art, science and philosophy of marriage proposals in Pakistan but this post is not meant for that. It is actually based on a true story, where a boy, who had harassed a little girl at a very young age, decades later sent her a proposal and was very cross at getting ‘NO’ for an answer. I hope that this can shake people to be mindful about staying away from silly and irresponsible behaviour at a younger age and being mature enough when they ask for a girls hand later in their lives.

I am not saying that men don’t have problems when it comes to relationships and proposals, but the scale at which young girls and women suffer in this regard is incomparable to those of our fellow brethren, so I am really sorry that I will completely ignore your problems in this case.

The story is as under

‘Once upon a time there was a young girl in a place that allowed her to be wild and free. Despite many a lectures from her mother on why she should not go to her friends place and why she must be accompanied with an elder when leaving home, she did what she liked, which was to play outside with the kids from her street and come back home hours later. One day she was walking in the street alone and she encountered her cousin who was only a year or two older than hers. He took advantage of the opportunity and touched her every now and then while walking with her. Her mouth dried up. No one had told her what to do, if she ever encountered a situation like this. She wanted to shout but couldn’t so she ended up dodging him, running away until she got to her door.  The touching did not stop in the mean time. She went in, without making any noise and raised no further discussion on the topic. That boy and his face meant nothing to her. He deserved no emotion from her. Hate seemed too honourable for a little boy of his sort. That young cousin was dead, right there and right then for her. 

Decades later, her mother called her to tell her that she has a proposal. when she took his name, her ears deafened for a while. Seconds later, she asked her mother to say no as soon as possible without any further explanation. Fortunately, her parents weren’t too keen on the boy either so she got away with this one. The boy and his mother were cross about this (ofcourse). She has forgotten her place and how dare she say no to one of the finest boys in the family. 

She hadn’t forgotten her place. In reality He had forgotten his. How dare he send that proposal? did his mouth not burn with wildest of fire when he took her holy name with his filthy mouth? does he even remember what he had done to this girl or has he become holy and pious himself?

The biggest question,

Are women too emotional and worry too much about molestation and harassment while the accused man forgets it soon after committing it?

and, why must women forget such monsters? is there room for forgiveness in this case?

This doesn’t end here. This is a never ending problem of our society and we don’t really discuss it in organisations or at homes. Changing mindsets has become a must for our society and we have observed that education alone is not enough to change mindsets as the region that this lady is from claims to have highest literacy rate and an open mindset and so on…


P.s. I cried while writing this and I hope that it touches your hearts the way it has touched mine. 

P.P.s. Momma dears..Please Raise careful daughters and respectful sons!



Fair, Lovely and Politically Incorrect

By: Fozia Tahir

Having lived in the UK for five years I had almost forgotten the importance of fair skin in Pakistan. I recently attended a musical event in my hometown in the north of Pakistan where majority of the population has lighter skin tone. The Host who of course happened to be from the south said, ‘the crowd was full of goray chittay people literally meaning, ‘fair skinned (beautiful) people’. The crowd is so used to such comments that no eyebrows were raised and no offence was taken. In the west however, the same host would have had to apologise soon after giving such a statement.

Why did no one question it?

Why were those who are not as fair skinned as most not offended?

Where exactly does this mind-set come from?

and why must we make peace with it?

We have been blaming colonialism and American influence on Pakistan for so many things but perhaps our mind-set is our own problem. Many politically incorrect things, including the obsession with fair skin, seems to have percolated deep down our thought process. I will not quote many research articles and figures here today but blame our media industry and the people involved in it for continuously reinforcing all the false ideas and poor mind-set that we have long fallen prey to.

Those who know Pakistan well would also know that television is the biggest form of entertainment for majority of the population residing in the urban as well as rural areas of Pakistan. People love to spend their afternoons and evenings in front of their TV. I wanted to see what was going on, on TV in terms of obsession with fair skin. I realised soon after that almost all the skin care products sell the very concept of getting lighter skin tone. Such as, 

Urdu: Hum larkiyon ka face fresh hona chahiye

Translation: Us, girls should have a fresh face

You shouldn’t second guess the name of the product. It is indeed called face fresh

Fair and lovely has long used women with dark skin tone as their models and shown their skin tone improve with the use of their product over time as an example.  This is 21st century and I think it’s about time that fair and lovely changes the name for the new lines it is creating.

What’s funnier is that some of these creams don’t display the products that they contain. E.g. I looked at the packaging of a famous whitening cream called gypsy amazing cream that only said at the front that it contains jojoba oil but no further ingredients were given at the back. It is obvious that the products contain bleach and few major ingredients should be placed at the back of the packing. Its not really my problem as I wouldn’t use the product unless I am conducting some kind of research experiment on the product but those who use it deserve to know what must the mystery magic box contain.  

Fair is not good and kaala (dark skin) is not bad and we need to break such stereotypes especially popular products like Fair and lovely whose consumers seem unaffected by such form of political incorrectness.  

The root of all our problems could be lack of education but many formally educated people also believe in the importance of fair skin. In fact, in Pakistan, fair skin is a requirement in the proposal checklist for a girl from the male side.

Women invest more time and money on their physical appearances and almost no time on personality growth..

Solution: Change aka Tabdeeli?

Change is coming. The newer generation is ready to fight all the stereotypes but we are still shackled by many concepts the like of fair is beautiful.

we have a long long long way to go until we speak about issues like pay gap and equal pay for equal work etc nevertheless we should not give up on our fights to break stereotypes.

Good Luck to us for that…







Image link: https://www.flickr.com/photos/66542607@N07/6266540192

Infatuation with aesthetic experience

To be or not to be comfortable in one’s skin

Written and narrated by: Fozia Tahir

How many advertisements do you come across daily that are a reminder of what beauty is to women of all shape, size and age.
Has the society plotted impossible standards for beauty?
Is there a right age to start wearing makeup?
Why is it so important for some professionals to wear makeup at all times like the air hostesses?
Has the overuse of makeup led to feeling of inadequacy among women?
Has this beauty obsession led to decline in self-esteem?
Are people aware of how much money they waste on makeup and how heavy these beauty products are on their pocket?
It is not just the use of cosmetic products but going to other extremes such as plastic surgery to meet the standards of beauty set by the society making cosmetics industry worth billions of dollars.
I am a beauty industry cynic, with let women be comfortable in their skin mindset but I also think that makeup amongst many other things is a matter of personal choice. I truly admire all my friends who the time and energy to turn makeup into art. This leaves in an even harder position i.e. to put forth my views without hurting anyone’s right to look more beautiful for themselves.
First things first.

Why do people apply makeup?
Because its quick, easy and inexpensive compared to other methods like diet, exercise or cosmetic surgery to meet the standards of beauty enforced by the society.
Growing up I always read that men found women with makeup unattractive. However, this notion is now changing. All the recent studies on makeup find out that women who wear makeup and all their peers find them more attractive when they are wearing makeup.
So, individuals rank themselves over attractive when wearing makeup and under attractive without which is why they feel more confident when they are wearing makeup.
Women who wear makeup on a regular basis are women who believe in the beautifying effect of cosmetics.

What can makeup do for you?
We all know that it can cover up blemishes, enhance eye colour, or brighten up features of your face. But more than that it makes you look happier and healthier. In some studies, it has even been related to greater earning potential and finding more prestigious jobs.

Is there any harm in it?
A Research found that positive relationships were established between cosmetic usage and “anxiety, self-consciousness, introversion, conformity, and self-presentation” and that negative relationships were found between cosmetic usage and “extroversion, social confidence, emotional stability, self-esteem, physical attractiveness, and intellectual complexity”.
A woman’s anxiety can come from hundreds of sources; beauty advertisements, peer pressure, innate feelings of insecurity, etc. It has been found that overall the beauty industry has a negative effect on a woman’s self-esteem, body image, and perception of beauty. By using upward comparisons, women are constantly comparing themselves to standards of beauty that society shows to them.

The beauty industries influence on women in the society:
The effect that advertising in the fashion and beauty industry has on women has been well established by research. By creating advertisements with unrealistic images of beauty, it has resulted in anxiety, low self-esteem, and low self-confidence in many women. Most of these negative emotions stem from unhappiness among body and appearance.

Is it fight against traditional roles or is it conforming to it?
The patriarchal domination of traditional society has not only defined our position as the one who stays inside the house, but it also implies a complete subordination of the woman’s body to the man, for example, the requirement for a woman to remain a virgin until married, bear children and to devote her life to the care of her children and so on.
Appearance (and especially an appearance that has been created by working to improve the body by means of makeup, diets or plastic surgery) is a matter of etiquette in some societies such as the Koreans where having plastic surgery is like the use of luxury products.
Associating use of beauty products to self confidence and having freedom is also to an extent debatable. As certain cultural and social standards of beauty and the perceived rewards for being physically attractive have pressured more and more women to apply cosmetics to change their appearance in order to conform to idealised social and cultural beauty standards and expectations. We might actually still be conforming to what others think rather than what we think. This can be backed by researchers have found out that women who identify with more traditional roles are more likely to apply cosmetics to achieve beauty.

What you need to know:

Sun and ageing:
The sunlight is comprised of various UV radiations with the most important being UVA and UVB. Most of the damage caused to the skin is actually due to sun than that of other external factors and age. The very basic thing to know for skin care would be using cream with higher sun protection factor (SPF) to protect you from UVB lights that cause burning of the skin and also a product that contains five-star rating for protection against UVA, that actually causes ageing. UVB is also responsible for Vitamin D manufacturing so depending upon skin colour you would need a little sun exposure to get that supply (in the absence of sunscreen).

This is becoming a mass market for rich people these days and other ageing women like myself who will buy products off the shelf if it claims to be anti-wrinkle. So from the little research that I have done I digged a little deeper on Botox where tretinoin is injected into the skin and has alongside anti-wrinkle properties other side effects that I will not be talking about here.
But if you want to buy something off the shelf then you might want to look for products that contain Retinol or other peptides known to do the same. Point being, don’t just buy a product for its claims. Do your due diligence about the ingredients and their positive and negative side effects.
Cosmetic products can contain more than 10,000 ingredients which can be linked to many diseases like cancer, birth defects, developmental and reproductive impairments. Because of that, US FDA (Food and Drug Administration) banned nine ingredients including coal tar colors, formaldehyde, glycol ethers, lead, mercury, parabens, phenylenediamine, and phthalates in cosmetic products and there are strict regulations in Europe as well but it may not be true for many international products and therefore you must read about it before you buy it.

Seductive Promises:
Anti-wrinkle, anti-ageing, radiant, active ingredients, clinically proven and dermatologically tested are amongst many a promises and scientific evidence that I will clearly buy a product for. But these claims are not as seductive as they seem. Clinically proven could mean 1% to 100% results, with the lower not making any visible difference to anyone’s life.
Dermatologically tested: This claim can be made even if it was ever tested on the skin of an individual.
Active Ingredients: This can be inferred based on an in vitro test done in labs in various machines
Radiant, glowing, rested are all claims that realistically are impossible to achieve as well. But like many others when I see these words on a product, I do fall for it.

Looks or behaviour?

The self-discrepancy theory where you keep comparing your actual self to the ideal self very often makes you ignore your attractiveness and focuses on the flaws in your looks or body instead.
While it is absolute spectacle to look beautiful, it is your personality that matters in the longer run i.e. you might be the most beautiful person in the room but if your behaviour is not right then that appearance will not be of much use. So despite working on your appearance work on your inner self, your morals and your personality as well which then brings me back to my own favourite narrative that before looking pretty learn to be comfortable in your own skin.


Annex I

Know your skin

With a weight of about 4Kg and a surface area of about 1.8m2, skin is widest organ of an organism. Although its constitution is approximately the same, it undergoes notable variation such as its thickness enabling skin to have a perfect functional adaptation. Variations can also be associated with age, ethnic group, gender, or anatomic sites.
We all know that skin is mainly intended to protect human beings against physical or chemical external aggression and also against internal organic loss. The external hydrolipidic protective film (of the epidermis) called stratum corneum must be functionalised by ensuring moisturization -water is the keratin plasticizer-. The underlying epidermis ensures functional and continuous regeneration of the surface state (keratogenesis) and skin pigmentation (melanogenesis). Followed by dermis that is responsible for coherence, elasticity and thermos regulation of the whole skin and hypodermis that has protective and reserve function. Based on the water and hyrolipidic content of the film, you can end up having different skin types e.g. excess lepidic content


Nash, R., Fieldman, G., Hussey, T., Lévêque, J., & Pineau, P. (2006). Cosmetics: They Influence More Than Caucasian Female Facial Attractiveness. Journal of Applied Social Psychology, 36(2), 493 -504.

Robertson, J., Fieldman, G., & Hussey, T. (2008). ‘Who wears cosmetics?’ Individual differences and their relationship with cosmetic usage. Individual Differences Research, 6(1), 38-56

Cash, T. F., Dawson, K., Davis, P., & Bowen, M. (1989). Effects of cosmetics use on the physical attractiveness and body image of American college women. The Journal of Social
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Ullah H, Noreen S, Rehman A, Waseem A, Zubair S, Adnan M, Ahmad I (2013) Comparative study of heavy metals content in cosmetic products of different countries marketed in Khyber Pakhtunkhwa. Pakistan Arabian J Chem.

Handbook of Cosmetic Science and Technology, Fourth Edition, edited by André O. Barel, Marc Paye, Howard I. Maibach